Unbabel's video service offered subtitles using Machine Translation and Automatic Speech Recognition, which was then refined by human editors. Clients included: TED, CNN España, Great Big Story, and Journeyman Pictures.

Between 2018 and 2020, I led design for the service, designing a range of products and user journeys for every step in the pipeline, from transcription to translation, subtitling, and quality assessment. These tools had a substantial impact: doubling editor efficiency and engagement, increasing quality by a third and halving costs.

Plek is a collaboration platform used by hundreds of organisations including the Dutch Government, International Water Association, the Dutch Institute for Human Rights and Amsterdam Fire Brigade.

During the platform's early years between 2016-2017, I was in charge of product design. Working closely with the founders and engineering, I outlined product specs and designed many of the foundational modules including chat, newsfeed, forms, events, groups, documents, search, and taxonomy.

I also led the design of Plek's first native mobile application from scratch, a challenging task that involved distilling the platform's complex functionalities into a simple and intuitive user experience.

• Designed a comprehensive research tool, enabling researchers to survey patients and conduct randomised control trials. The tool also facilitates collaboration between medical institutions and healthcare facilities.

• Created the information architecture and design for a mobile application for clinicians to assign treatments to patients, monitor their progress, and coordinate their preparation for procedures.

• Designed a series of features for a patient portal both for mobile and desktop, which allows patients prepare for surgeries, sign paperwork, and communicate with their medical practitioners.

Incubated by Y-Combinator, Unbabel is a translation platform combining machine translation with human refinement. I joined as an early product designer and went on to lead design.

• Led a team of 6-9 designers, establishing user research and product design as a key part of product development.

• Hired 9 designers and helped recruitment of 8 product managers, in line with role-specific needs.

• Coordinated the development of a design system created both as design components and code.

• Mentored designers, aligning their individual career goals with company objectives.

• Worked closely with product leaders and stakeholders to establish an evidence-led, pragmatic and outcome-oriented OKRs and product development.

• Designed video transcription and translation tools doubling editor efficiency and engagement, increasing quality by a third and halving costs.

• Mapped user journeys and experiences for editors and customers, reducing operational workload, decreasing editor churn, and further increasing performance.

• Carried out user research on regular basis to inform both strategic and tactical product decisions.

• Designed the platform's first native application, focusing on distilling complex functionalities into an intuitive mobile experience.

• Developed a user notification framework balancing urgency and relevance tailored to organisation and user types leading to increased engagement.

• Created a product roadmap aligning competing strategies and priorities with user needs by mediating between stakeholders.

• Specified a tailored collaboration framework for the Dutch Ministry of Internal Affairs, allowing the ministry staff to work with external specialists while ensuring confidentiality.

• Contributed to the design and prototyping of projects for The Netherlands Institute for Human Rights, Amsterdam Airport Schiphol, and Heineken.

• Collaborated with Pon, T-Mobile, and Accenture on research initiatives, exploring early applications of the Internet of Things, Virtual / Augmented Reality in sectors like healthcare and education.

• Designed a library of components which evolved into the first design system for the platform.

• Designed a new visual identity and branding.

• Created a large collection of icons for a consistent visual language throughout the platform.

My final year degree report explores how interactions within a physical space influence human behaviour and experience.

The report was selected to be in the permanent collection of the London College of Communication.

An installation group project to raise awareness about water contamination from pesticides used in mass-produced vegetables. The installation was styled to resemble a typical supermarket, and then subvert expectations by providing information on the environmental and health impacts of mass-produced vegetables.

Collaboration with Alex Lloyd, Daniel Apt, Joana Fernandes and Theo Mayers.

An experimental fusion of Oblique Strategies, developed by Brian Eno and Peter Schmidt, with the tactile nature of Jenga blocks. Oblique Strategies is a series of statements designed to provoke lateral thinking in creative processes, traditionally printed on cards for random selection. My aim was to add a tactile dimension by turning it into a physically interactive game.